YouTube Music Premium costs $9.99/month and allows users to download and listen to music without ads. The company made the initial announcement in September. In YouTube’s official blog post, Cohen reiterated that, between July 2021 and June 2022, YouTube contributed $6 billion in revenue to the music industry, 30% of which was from user-generated content. We’ve got lots to do and look forward to driving more growth and contributions back to the music industry.” Lyor Cohen, global head of Music at YouTube and Google, said, “Alongside our music industry partners, we’ve been working hard to make YouTube the best place for every fan and every artist, and today’s news marks a significant milestone in that journey. “We’ve worked hard to build an experience that puts people first, and we’ll continue providing the best, uninterrupted experience across all of YouTube, even on the go,” Adam Smith, VP Product, YouTube, said in a statement.

In September 2021, YouTube reported 50 million Music and Premium subs. The year-over-year increase of 30 million subscribers is noteworthy and puts the company on track to becoming one of the top streaming music providers. Today, YouTube announced that it surpassed 80 million YouTube Music and Premium subscribers globally, including customers using free trials.

Youtube music premium